“The ad runs for 1 minute and 30 seconds, the first minute of which is devoted to Jerry helping Bill shop for discount shoes. Microsoft or what they promise for the future isn’t mentioned until the 1:02 mark, and the big revelation is that they’re going to make computers moist and chewy like cake. The commercial ends with Bill shaking the junk in his trunk, followed by three cards: “The Future”, “Delicious”, and finally the Windows logo.” source...